for Business Experts
Influence is CruCial to Your Business Survival
You want to sit with the cool kids, unlock new opportunities and win gigs from dream clients.
You can leverage influence to convince your skeptics of your actual expertise, and open previous closed doors.
In other words, make shit happen like nobody’s business.
You know you’re the best and you say you’re an expert, but all your competitors say that, too.
The way you rise above it is with influence, which doesn’t make any GODDAMN sense.
Silence the imposter monster, by proving you’re THE expert, on a public stage.
Buying PR or media placements is like renting a lambo. It’s great but you gotta give it back.
You don’t want to rent it, you want to OWN IT.
With influence you own the relationships that you build & play long-term games with long-term people.
Feeling Skeptical?
See Our FAQ’s
we can Help
You are doing business in competitive, shark-infested waters.
Who
we Say NO To
You are looking for immediate traffic, attention or expecting to plug this into a fancy funnel formula.
Skeptics Ask These:
I don’t have time for this
I’ve never done anything like this before
There aren't any/enough podcasts or publications in my niche.
What kind of ROI can I expect?
This just sounds like PR to me.
How is a little podcast going to make me a big deal?
Irrational World of Voodoo Influence
Demystified
Forms of Influence
There are 8 forms of social influence:
- Conformity
- Socialization
- Peer pressure
- Obedience
- Leadership
- Persuasion
- Sales
- Marketing
Popularity vs. Influence
A popularity contest. Popularity is demonstrated with large numbers of followers and friends.
Popularity does not equal influence. Same way influence does not equal popularity.
In high-school popularity is the currency. In business influence is that currency.
Measuring Influence
Influence is NOT… a measure of your ego; it is, however a measure of trust within your community or network of peers.
Influential Relationships
Influence is the ability to move others into action. And the most effective way to influence others is first to build a relationship of trust.
Influence is not the end game. It’s only the beginning. It’s not what you’ve done in the past; it’s how you continue to grow your relationships in the future. Influence is not static – it can change every day.
Persuading with Influence
A popularity contest. Popularity is demonstrated with large numbers of followers and friends.
Popularity does not equal influence. Same way influence does not equal popularity.
In high-school popularity is the currency. In business influence is that currency.
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Which in common folk language translates to – my professional acumen enables me to create somethin’ from nothin’.”
Favourite quote:
“… looking for that ‘dare to be great’ situation”
/ lloyd dobler
“Okay, let me stop writing about myself in third person.”
Favourite quote:
“Jokes? There are no jokes. The truth is the funniest joke of all.”
/ Muhammad Ali
Unapologetic Beard
If Billy is a witch doctor, and Konrad is the responsibly weird Polish Yerba Mate junkie, then Nate is the Gandalf of B2B copywriting and strategy.
Favourite quote:
“… looking for that ‘dare to be great’ situation”
/ lloyd dobler
All of our influence medicines and tinctures are responsibly sourced from organic, free range, cruelty-free and fair-trade sources. We use no pesticides or genetically modified products in any of our potions or rituals.
Font Credit: David Rakowski
